About Us

About PURE

We created PURE because we believe traditional medicine is missing a whole body approach that centers around the patients long and short term goals. Traditional medicine teaches us to deal with health problems as they arise, but so much focus is lost on how to prevent problems from ever occurring. We know there are better ways to preserve our youth from the inside out and we are excited to offer this new approach to the Greater Lafayette community.

 There is a place where healthcare and selfcare meet, and we want to bring this to as many people possible.  Sharing what we have learned through our many years practicing medicine our desire is to educate our patients on the many traditional and alternative options available today.

Rating: 5 out of 5.

I have been to doctors for Botox in dozens of spas. Downtown Chicago, the Chicago suburbs, Ohio – and the best experience and results were by Dr. Shah.

— Erin

Rating: 5 out of 5.

My experience with Pure has been great. Dr. Estes & Shah listened carefully to my issues and approached the process conservatively. I felt as though they had my best interest at heart and were not trying to “sell” me on anything. They then provided a follow-up to ensure I was achieving the results I wanted. Everything was explained to me in detail, and I felt my input was valued. I will definitely be returning there in the future, and I am excited such high quality care is here in Lafayette.

— Caroline

Meet our team!

Meet Misty

Misty is a certified Emergency Medical Technician, Phlebotomist and Medical Assistant. She has worked in the emergency room for over 10 year alongside Dr. Estes and Dr. Shah. Misty has found purpose in healing others and helping them feel their best. She is a mother of two boys and a proud Mimi to one precious grandson. In her free time, she enjoys gardening, cooking and spending quality time with her family.

Meet Brittany

Brittany is a Licensed Esthetician. She has always been passionate about providing clients with the most healthy and radiant skin. She’s most excited to help you reach your long term and short term goals for your skin using clinical skin products and advanced treatments. Brittany specialize in working with various skin types and microneedling, dermaplaning. In her free time, she enjoys spending all of her time with her 3 kids and her husband.

Meet Sam

Sam is a West Lafayette native, Sam graduated from her esthetics program at Christina and Co Education Center in April of 2020. She is committed to helping others feel their best self and keeping Greater Lafayette confident in their skin. When she’s not slathering on SPF 50, Sam can be found whipping up a new recipe, petting every dog she sees or enjoying the newest Netflix documentary.


Cindy is the wife of Dr Marc Estes, Mother of three wonderful Daughters, Grandmother of two beautiful Granddaughters, and your Client Concierge.  Cindy has been a life long Lafayette resident. She served the community for a period of 15 years in health care, in the role as a Registered Respiratory Therapist. In this capacity she specialized in Emergency, and Intensive Care, as well as Special Procedures & Patient Education.  Her role at Pure is to provide client education, scheduling services, relaying messages between clients and Physicians, as well as clients and pharmacy as that need arises. Cindy can’t wait to meet you, welcome to Pure.


Opening PURE has been such a rewarding experience for Meredith. As a Chicago native, she’s always appreciated the aesthetics of the chic downtown businesses and wanted to bring that vibe to Lafayette. Meredith is so excited to deliver this brand to our community, supporting the premier services from our doctors and estheticians. With a background in broadcast journalism and sales, she absolutely loves keeping you all informed via our social media! When she isn’t at PURE you can find her coaching the Purdue University Sales Team.  Outside of work, Dr. Shah and Meredith enjoy time at a park with our triplets and two dogs.


Brianna, is our Assistant Office Manager, and the newest addition to the PURE team. Bri’s role will oversee the daily office operations and client interactions. She received her bachelor’s degree in Hospitality and Tourism Management from Indiana University Kokomo and has an extensive background in retail management. This skillset is just what the Dr. ordered! In her free time, Bri enjoys spending time with her family and answering to her other boss – her rowdy 2 year old!”